We conduct Farmers meetings to understand their needs, challenges faced by them and then propose appropriate solutions through our products. We train farmers about the new technologies and promote farmer to farmer learning. In our meetings we understand the farmers major interests and the resources available with them and then address their concerns. With the help of visuals and product literature we ensure that the farmers are well educated about our products.
Village Level Meetings
These farmer meetings will be conducted on village level. The local authorities such as Sarpanch, Police officers and Key farmers, who are loyal customers of company, will be invited as Chief guests. A minimum of 50 to 80 farmers will attend the meeting
Mega Farmer Meetings
These are well planned and arranged meetings. The farmer coverage will be from 80 to 200. The meeting will be of two types,
Promotion of Organic farming
To promote the organic farming, the company will take the help of NGOs. The activity includes, encouraging the farmers to adopt organic farming and description of products.
Crop work shop
Generally, crop workshops are conducted in areas, where major crop is only one. The meeting will be based on that particular crop only. Generally, University Scientists will attend the meeting to explain about the products that are good for the particular crop. There will be a display of products in the meeting. Interested farmers can spot book the product.
Field Level Meetings
Field meetings can be conducted at Demo plots as well as at commercial plots, where the customer himself purchased the product, used and attained best results. This is the best way of product promotion in villages. Nearby farmers are invited to show the best results of the product and explanation will be given about the products.
This includes showing the company videos and product demo videos and other farmer feedback videos to farmers in villages. Generally, these programs are conducted in evening time at the schools and road junctions. There will be distribution of product promotion material to attended people.